A major benefit of the proposed software toolset is that it can be applied at the conceptual, preliminary, and detailed design stages for complex projects across the entire spectrum of NASA Science, Human Exploration and Operation, and Aeronautics Research Mission Directorates. The proposed technology will provide a step change in the usability and flexibility of optimization software. It is likely that these improvements will be most significant early in the design process where impacts on lifecycle costs are the greatest. Initial applications will be in the Science mission area dealing with advanced satellites, telescope systems, or robotic exploration. Additional applications will be pursued within the NASA directorates as case studies and models are developed. NASA's Fundamental Aeronautics program has been a strong user of Phoenix technology and would benefit from the development work advocated here. JPL is heavily investing in MBSE technology (e.g. through DARPA's F6 program) and is a strong candidate for the optimization deliverables described here. In general, satellite programs, space transportation, and air vehicle technologies can benefit from this generic technology. Government agencies that partner with NASA on joint programs such as DOE, NSF, and FAA would be natural extensions for commercialization. In addition, prime NASA contractors in support of the ISS such as Boeing, Space X, Orbital Sciences, and Sierra Nevada are strong possibilities. Beyond NASA, Phoenix Integration's commercialization efforts will be focused primarily on the aerospace and defense sector where companies such as Lockheed Martin are already actively using the ModelCenter technology discussed in this proposal. Phoenix Integration is well positioned to introduce this technology to leading organizations in this business sector such as BAE, Boeing, Lockheed Martin, Northrop Grumman, Pratt and Whitney, and Raytheon since they already utilize the company's products. Phoenix Integration software tools are widely used by domain level engineers to analyze, design, and optimize the subsystems, components, and processes that make up complex aerospace systems. By leveraging this existing installed base, it will be possible to quickly achieve initial sales and establish a core user base for the new technology. After establishing penetration in aerospace and defense, Phoenix Integration will build upon these successes to pursue secondary markets such as automotive, heavy equipment, green energy, shipbuilding, transportation, and process industries. Some of these industries have begun using Phoenix products and optimization tools in general. The growing market and interest in this technology has been robust and bodes well for future development.
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