A major benefit of the proposed simulator is that it can be applied throughout the design process for complex projects across NASA Science, Human Exploration and Operation, and Aeronautics Research Mission Directorates. The proposed technology will provide for realistic simulation, integration with common engineering tools, management decision support, verification and validation, and the use of standardized engineering model libraries. Initial applications will be in the science mission area dealing with advanced telescope systems, satellites, or robotic exploration. Additional applications will be pursued within NASA directorates as case studies and models are developed. In particular, since this work will require a partnership with Phoenix Integration, NASA locations that use ModelCenter would be natural candidates for further commercialization. JPL, for instance, has heavily invested in both ModelCenter and MBSE technology and is thus a strong candidate for the proposed simulation technology. NASA's Fundamental Aeronautics program has been a strong user of ModelCenter and would also benefit from the development work advocated here. In general, satellite programs, space transportation, and air vehicle technologies can benefit from this technology.
Beyond NASA, SynaptiCAD's commercialization efforts will be focused primarily on the aerospace and defense sector where companies such as Lockheed Martin are already using both SynaptiCAD's digital design simulator and Phoenix Integration's ModelCenter product. SynaptiCAD is well positioned to introduce this technology to leading organizations in this business sector such as BAE, Boeing, Lockheed Martin, Northrop Grumman, Pratt and Whitney, and Raytheon since they already utilize both company's products. By leveraging this existing installed base, it will be possible to quickly achieve initial sales and establish a core user base for the new technology. After establishing penetration in aerospace and defense, SynaptiCAD will build upon these successes to pursue secondary markets such as automotive, heavy equipment, green energy, shipbuilding, transportation, and process industries. Some of these industries are also already users of SynaptiCAD's products. Interest in more realistic simulation technology has been robust and bodes well for future development.
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