VitaCap will have applications as vitamin additives in NASA food packages for long duration space missions. It will offer advantages such as increased bioavailabililiy and superior vitamin delivery, increased shelf life with optimum physical and chemical stability, and greater flavor compatibility and ingredient options. The market is driven by factors such as increased shelf life, enhanced bioavailability, and consumers' increasing demand for fresh flavorsome food products. The U.S. presently holds the largest market share. Emerging markets such as China and India are expected to show higher growth in the coming years. The global food encapsulation market is estimated to be $35.4 billion by 2014, growing at a rate of 6.9 % per year. Some of the larger competitors in this market and potential buyers of VitaCap are Nestl, Unilever and Cargill. Other customers include smaller encapsulant manufacturers and nanotech companies.